Lead The Action's training programme on "Campaigning for Change", 19-21 May 2009, New Delhi

Image and Content Courtesy: Lead The Action.

This programme is designed for NGOs operational and middle level functionaries, practitioners, communication officers and consultants involved in implementation of various social campaigns . Interested candidates are required to pay a fee of INR 8,000 per participant. Payments can be made through demand draft in favour of "Lead The Action", New Delhi. Outstation candidates are encouraged to make their own arrangements for boarding and lodging .Lead The Action can facilitate these arrangements for a limited number of participants This training is specifically aimed at building institutional and individual capacities in designing meaningful social campaigns to bring the intended changes such as: - Enhanced understanding of design and execution of social campaigns - Enhanced skills for identifying different techniques of campaign - Enhanced skills for employing alternative media for greater visibility of the campaign A civil society campaign is often intended to mobilize public support and use democratic tools such as lobbying in order to instigate social change. Civil society campaigns seek local, national or international objectives. A strategically well planned campaign is a potent tool to translate policies into action oriented implementation and to garner huge public support for any social cause. Employing campaign techniques for sensitization and creating awareness not only requires clear understanding of the subject in hand to bring the intended change but it is also quintessential to arm with theconventional art of campaigning . A frequent tactic of civil society campaigns is the deployment of high profile stunts and actions to draw attention to their cause. However, the fundamental question is for any successful campaign is merely high profile stunts the only method to catch the attention? Or does a blend of multi campaign techniques lead to a much more successful campaign. As a key focus area Lead The Action launches various social campaigns not only to create awareness but also to 'Take Action & Bring Change'. For details on training please contact: rebika@leadtheaction.com Access online: http://www.leadtheaction.com