Sanjana Janardhanan

Sanjana Janardhanan
CII - Seminar on the packaged water industry
An insight on the seminar in Bangalore on 'Packaged water industry'
Posted on 27 Jul, 2009 02:54 PM

The conference was held in Bangalore on 30th June 2009 at the ITC Windsor. With cities expanding, the need for drinking water is exponentially increasing. The municipal systems are stressed to breaking limits and more and more people are turning to bottled water. And this is the case not only in urban but in rural areas as well. Today, the bottled water industry is at 1000 crores and is visualised to expand more! In this context the Confederation of Indian Industries organised a seminar on the Packaged Water Industry on 30th June, 2009 to discuss the scope of the market, the standards of quality and the methods of disposing the waste produced due to the industry. The source for most of the drinking water in our country remains ground water. This contributes to 80% of drinking water in rural areas and 50% in urban areas. However, claimed Mr. T.M. Hunse, Regional Director of the Central Ground Water Board, the excessive usage of Groundwater is the direct cause of dry wells and the depleting levels of groundwater in the country. However, the need for bottled water cannot be denied. Despite conflicts between communities and bottled water plants, many of the country’s poor are at the mercy of the municipal supplies which are erratic and unreliable, he said. Bottled water provides an alternative way to access clean and healthy water. At the same time, it absolves the government of its duty and ends up leaving farmers high and dry. He placed full responsibility on the bottled water plants to ensure people safe water (especially when the groundwater is polluted) and work towards conscientiously using the existing groundwater supply in an egalitarian manner.

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