Prabhakar S Mishra

IEC in Jalswarajya Project (Maharashtra) - A guiding light for water supply sector

This article is based on the experience of Jalswarajya Project which include developing strategies, approaches, campaign and methods for capacity building activities.

Posted on 01 Jun, 2010 11:51 PM

IEC in Jalswarjya- A guiding light for WSSD, Govt. of Maharashtra

- An article based on vibrant experience of Jalswarajya Project

Prabhakar S. Mishra

IEC specialist, Nagpur

Introduction

Whenever we are working on development front we need to put communication at heart place. Worldwide past experience suggest that modernization approach of development communication fail to sustain impact on stakeholders due to its vertical one way format based on prejudice which fix responsibility of being backward on under develop class. Till end of 20^th century mostly communication in development sector was argument and advocacy based. Also efforts initiated with expectation of switch effect behavioral change, that outcast trust from communication.

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