Advertising Standards Council of India

Advertising Standards Council of India
Guidelines to curb greenwashing in advertisements
It is necessary that consumers have the correct information to make informed choices to support green products
Posted on 18 Jan, 2024 05:31 PM

The Advertising Standards Council of India (ASCI) has issued its guidelines to prevent false pro-environment claims, also known as greenwashing, that has been seen across sectors.
Advertisers should refrain from making aspirational claims on the products/ packaging/services about future environmental objectives (Image: John Eklund, Wikimedia Commons)
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