Advertising Standards Council of India
Advertising Standards Council of India
Guidelines to curb greenwashing in advertisements
Posted on 18 Jan, 2024 05:31 PMThe Advertising Standards Council of India (ASCI) has issued its guidelines to prevent false pro-environment claims, also known as greenwashing, that has been seen across sectors.
![Advertisers should refrain from making aspirational claims on the products/ packaging/services about future environmental objectives (Image: John Eklund, Wikimedia Commons)](/sites/default/files/styles/featured_articles/public/2024-01/Greenwashing_not-allowed-in-advertisements.jpg?itok=nG1pjVEL)